Latest Articles
Managing a virtual team
Advances in affordable technology have made the dream of working remotely a reality for many businesses, but what effect is this having on your management style? Use our top tips for effectively managing your team virtually. Schedule team discussions As a manager, you might be in regular contact with the... Read more
Is your domain name brandable?
In a world that's becoming increasingly digitally-orientated, your domain name is more than just an address. It's one of the cornerstones on which you’ll build your brand – so it's essential to get it right. Your domain is one of the first things customers will see when searching online for... Read more
7 tips to avoid lost sales this Christmas
Christmas has the potential to be the busiest and most profitable time of year for e-commerce businesses, but this is dependent on having a website that’s optimised to deal with the rush and streamline the sales process. Prepare your e-commerce site for the influx of customers and maximise sales this... Read more
3 business leaders who failed in the beginning
It's rare to find a successful person who hasn't at some point experienced failure. What separates the best from the rest is their determination to keep going when the world is telling them to stop. 1. Colonel Sanders Harland Sanders, better known as the Colonel, is recognised around the world.... Read more
5 ways to get employees involved in decision-making
With workers searching for more fulfilling careers, job satisfaction is more important than ever. Giving employees the responsibility and power to make decisions can therefore be the difference between a happy workforce and a miserable one. 1. Form a committee Once a company reaches a certain size, it can be... Read more
Is Facebook really driving more traffic than Google?
With recent data indicating that Facebook is now driving more traffic to news sites than Google, does this mean social media could realistically rival search as a web-discovery tool? Data from analytics company Parse.ly shows that websites in their information pool collectively received more traffic from Facebook for the first... Read more
Instagram undergoes a makeover – are brands taking advantage of the changes?
Instagram has always stuck with a set format: the square. In August, however, the social giant announced it would be shaking things up – thinking outside the square – by offering portrait and landscape options for photo and video uploads. Why the change? In a post on the official Instagram... Read more
How to set goals for your website
To be confident your business website is functioning as well as possible, you should be setting (and achieving) regular goals. Business goals are important. They create roadmaps by which to achieve success, reach KPIs, and track your progress along the way. Ensure you’re achieving what you set out to accomplish... Read more
The office of the future
In some ways, the office of today may not look like it’s changed much in the last 50 years – the water cooler is still the favourite gossip spot, desks still sport pot plants and family photos – but in other ways, they’ve been completely transformed. Massive technological strides and... Read more
5 Australian startups set to make waves globally
From Airbnb to Uber, the age of the startup is definitely here – and Australia's rising stars are set to make some big waves around the world. 1. GO1 Smart startup GO1 recognised that compliance training is a must for the majority of businesses and that it's a time-consuming and often... Read more