5 tips on hosting and reselling domains
Becoming a domain or hosting reseller can be a savvy business move. The explosion of online businesses has created near-infinite demand for domains and hosting – a trend that can lead to tidy profits for those in the know. Here are our five tips to help you on your way.
Ensure the saleability of your domain names
There’s no use purchasing domain names if no one is willing to take them off your hands in future. That’s why it’s important to do keyword research before your spend your money on domain names. Confirming there’s a market for what you purchase will ensure that you’re not hampered by unwanted online stock.
Use social media to your advantage
Social channels such as Facebook, Twitter and LinkedIn lay claim to a large proportion of potential buyers for web hosting and new domains. Make sure you don't ignore these channels to unearth potential buyers for your domain – leveraging your social tools correctly can equal hidden leads and new sales.
Connect with other resellers
It’s also important to network with fellow domain name resellers to stay abreast of tips, techniques and best practices. Immersing yourself in the ‘domainer’ community will attract recommendations down the track.
Embrace free marketplaces and forums
Online marketplaces and forums can connect you with other sellers and expose you to a sea of potential buyers. However, it’s important that you think carefully about your pricing if you want this higher exposure to translate to interested buyers.
Launch a website for your domain portfolio
It’s important to take your domain portfolio as seriously as you would a regular online business and put all the right measures in place. This means developing a domain portfolio website that equips your customers with easy access to your inventory while allowing them to browse, decide on a domain and pay. It’s also worth establishing RSS feeds and customer alerts so that you keep your customer base in the know. If you make an effort to cultivate an engaged group of customers, you’re cut-through rate is likely to grow. Selling domain names and web hosting can create a lucrative revenue stream if you make an effort to get it right. What are your best tips for reselling domain names and hosting?
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