5 ways to get more sign-ups to your email newsletter
We spend hours each day on email - both in our personal lives and our professional lives. Aside from communicating with our friends and our coworkers, email is a powerful tool for businesses. It helps you keep in touch with your customers, win new customers, and warm leads. It's proven to be effective when done well - in 2014, email marketing was voted as the best marketing channel in terms of return on investment.
So the question is: how do you build a powerful email list for your business? Follow these 5 steps to find out:
1. Give something away for free
With the average person receiving 147 emails per day, you can't expect them to happily hand over their email address to receive your marketing content.
So you have to give them something. In the marketing world we call this free gift a lead magnet.
The free gift can be an eBook, a voucher, free shipping, a sample or anything else your audience will value.
For example, Social Media Examiner give away a free, 56-page report on social media to gather email addresses.
2. Create blog content
If visitors enjoy reading your blog, placing a sign-up form at the bottom is an easy way to keep them updated each time you upload a new article. It's simple yet very effective.
That's what Derek Halpern, the founder of Social Triggers, does with each and every blog post.
3. Facebook Lead Ads
Facebook Lead Ads is a Facebook ad-unit that allows you to gather users' email addresses without them having to visit your website. They can opt-in by clicking the subscribe button and Facebook will gather their details from their profile.
I love using Lead Ads because all barriers have been removed; a user only has to tap the button twice – there is no need to key in any data.
4. Add offline customers
Do you sell your products or services offline or meet with potential prospects face-to-face?
You can manually import emails to your list from offline sources. They are typically of a higher quality too, as there has been some kind of human interaction between both parties.
Note: Before asking for the email address, get verbal confirmation that it is okay to add them to your mailing list.
5. Only ask for their name and email
Ask website visitors only for their name and email address.
You don't need to know their mobile number, address or when their dog's next birthday is. The more barriers you put in the way, the fewer people will sign up to your email list.
If you're asking for more than a name and email address, you're asking for too much.
There are 101 ways to generate more email sign-ups for your business. If you aren't already implementing the 5 tips above, try them today - you might be surprised by how successful they are!