Apple introduces new ways to connect

Written on 15 September, 2014 by TPP Wholesale
Categories: Press Releases, Social Media | Tags: apple, customers, marketing

Tech giant Apple has unveiled its latest round of gadgets, including the iPhone 6, the iPhone 6 Plus and a new smartwatch that puts the focus firmly on style.

Apple CEO Tim Cook announced the new wave of Apple products at a conference in California at what is said to be the first unveiling of products designed without roadmaps left by Steve Jobs.

The crowd were expecting to see the release of the iPhone 6 and they were not disappointed. What wasn't expected was the fact that this is the biggest iPhone yet, at 4.7-inches with a 1334x750 resolution display. Apple also launched the iPhone 6 Plus, which is very similar to the 6 aside from the fact it's even bigger (5.5-inches with a full HD 1920x1080 screen) and also has a different battery and camera.

Each has an A8 processor that is rumoured to run at 1.4GHz and Apple claims it will offer better battery life. They will also run on iOS8, which promises to free up more resources by minimising the demands of background processes. The iPhone 6 looks more like a smaller iPad than a bigger phone, thanks to the fact it has slimmed down and showcases a curved back.

Perhaps the biggest surprise and biggest draw was the Apple Watch (slated for an early 2015 release). It’s a small, smart gizmo that is unashamedly focused on style. The display is sharp, but the device's corners are pleasingly rounded and the materials used are high end and sleek. With the Apple Watch, wearers will be able to do things like read messages, navigate their surroundings and track their fitness – all with one hand.

There are two sizes and six different styles of the Apple Watch to choose from, and gaming giant EA has announced it will create several titles that can be played on the smartwatch. Users can scroll in and out, zoom into images and much more with the help of a side-mounted crown that Cook compared to a mouse.

The tech team also announced Apple Pay, a contactless payment system that will allow you to use your phone as a credit or debit card – perfect if you want to pay for coffees and small purchases on the go. There's also a remote turn-off feature that allows you to keep your details safe should you lose your phone.

Cook also hinted that Apple has a few more surprises up its sleeve. He claimed the team is working on products that haven't even been rumoured yet and mentioned that TV is one area the company remains interested in. Whether you're an Apple fan or prefer the alternatives, the race towards wearable tech is certainly heating up.