.au Domain Name Registrations reach 3 Million

Written on 28 July, 2015 by Emily Rice
Categories: Domains, General Wholesale | Tags: domain names, news

It all began in 1986 when Jon Postel, operator of IANA, allocated the .au Top Level Domain Name to Kevin Robert Elz of Melbourne University. Kevin was the architect of the original .au domain name eligiblity criteria, which required a direct connection between a company's official name and domain name. This criteria is still in use today. His efforts also helped Australia avoid a domain name gold rush in its early existence.  

The early criteria

Fast forward to the mid 90s, and the self-regulatory body auDA (www.auda.org.au) is created to operate the .au Top Level Domain. In 2001, auDA issued an open tender for interested parties who wanted to implement and operate a secure registry system for the various Second-Level .au domains. Ausregistry was the successful party, and still operates the registry systems for the Second-Level .au domain names (now known as ARI Registry Services, who also operate .sydney and .melbourne domain names).

Now, nearly three decades after Kevin Robert Elz was allocated the .au Top Level domain name, Australia has reached over 3 million .au domain name registrations. As a result, our .au domain name is one of the top 10 most registered ccTLDs in the world.

Well done Australia!

Some facts about the .au domain names (supplied by Ausregistry):

- In June 2015, AusRegistry processed 41.2 billion DNS queries for .au domain names. This averages to approximately 1.4 billion DNS queries per day in the .au zone.

- The average length of a .au domain name is 10 to 13 characters.

- More than 38,000 .au domains have 28+ characters. Four domain names have the maximum allowable length of 63 characters.

- Almost 40 percent of all .au domain names have been registered for between two to six years. Seven percent have been registered for more than 10 years.

-Approximately 86 percent of all .au domain names are registered under .com.au.

- New South Wales accounts for the largest number of .au registrations (1 million), followed by Victoria (800,000) and Queensland (600,000).

- .au domain name registrations grew at a rate of six percent over the past 12 months.