Why blogs still matter in social media
There might be some new competitors in town, but blogging is still a big gun when it comes to social media engagement. The blog’s 15 minutes of fame isn’t over yet and here are a few top incentives for sticking to your posting schedule.
A blog is the perfect place for showcasing your business in its own glory. It's able to be personalised in a way that social networking sites like Facebook and Pinterest aren't, and you're able to control every element. This makes it ideal for telling your own story and creating a strong venue for branding.
Likewise, you're free to share stories and insights in your own way on your blog, giving you a great opportunity to truly connect with your customers. There are no hard-and-fast word limits, you can include as many images or videos in one post as you want and you can stop and focus on the things that really matter to you and your business.
Invite conversation and engagement
Conversations that take place on your blog are generally more in depth and less transient than the ones that might take place on your Facebook or Twitter pages. Your blog is also a great place to share useful information with your customers, such as 'how to' or 'what is' advice.
Unlike some social networking initiatives, blogging can actually be relatively low maintenance. As long as you post new content once or twice a week and remember to keep an eye on your comments, you can maintain a healthy blog without having to devote too much time to it.
As blogging is typically less of a time drain than other social outlets, it also tends to be a very affordable advertising option, especially when you compare it with non-social-media alternatives, such as print or broadcast advertising campaigns.
Blogging is brilliant for giving you some extra insight into your customers as well. Easy-to-use blog analytics (normally provided with your blogging platform) allow you to track readers and their clickthroughs as well as showing you which types of topics they are most interested in and most likely to share – very valuable information.
A blog can help boost your site in search engine rankings, improve your exposure on other social media sites and engage your customers. What better investment is there?