Online Marketing

The 5 main channels of digital marketing

Written on 07 November, 2016 by TPP Wholesale

With so many platforms to advertise and list your business on, you can get overwhelmed pretty quickly when deciding which avenues are best for your business. In this article, I will discuss the top five digital marketing channels out there today and why you must be on them. 1. Company... Read more

Categories: Online Marketing | Tags: online business, online marketing

How online reviews can impact your SEO

Written on 31 October, 2016 by Aaron Mailey

When consumers are looking to spend their money at local businesses, one of the first things they do is research them online. In 2014, 39% of consumers regularly checked online reviews of local businesses: (Source) But far from just coming into play when people are actively searching for reviews, what... Read more

Categories: General Wholesale, Online Marketing

5 ways to get more sign-ups to your email newsletter

Written on 12 September, 2016 by TPP Wholesale

We spend hours each day on email - both in our personal lives and our professional lives. Aside from communicating with our friends and our coworkers, email is a powerful tool for businesses. It helps you keep in touch with your customers, win new customers, and warm leads. It's proven... Read more

Categories: General Wholesale, Online Marketing | Tags: content, email, online business, online marketing

5 benefits of targeting audience attitudes

Written on 29 February, 2016 by TPP Wholesale

Most businesses are very familiar with the fact that targeting specific customer demographics is one of best ways to increase marketing ROI. However, in a quickly adapting online world, traditional demographic groups are changing, and if businesses want to connect successfully with consumers then they’ll have to change with them.... Read more

Categories: Online Marketing | Tags: customers, marketing, online marketing

How to write for the web

Written on 23 February, 2016 by TPP Wholesale

Unless readers are settling down to enjoy a blog or article, they are usually looking to process information as quickly as possible – and it’s the writer’s job to make it easy for them. Whether writing for a landing page, social media post or instructions on a smart device, there... Read more

Categories: Online Marketing | Tags: online marketing

Why your website needs a content audit

Written on 08 February, 2016 by TPP Wholesale

Give your website the attention it needs to thrive by scheduling regular content audits. Perfect for assessing how well your website is currently performing and great for identifying areas for improvement, a content audit should be part of your annual site-maintenance strategy. How will a content audit help? An audit... Read more

Categories: Online Marketing | Tags: content

How to get started with video marketing

Written on 18 January, 2016 by TPP Wholesale

Video marketing has quickly grown to become an integral part of today's digital marketing landscape – and it will only get bigger. You only have to look at Facebook's recent investment in a whole host of new video features, including a dedicated feed for videos and a new picture-in-picture player... Read more

Categories: Online Marketing | Tags: marketing, online business, online marketing, video marketing

The best marketing campaigns of 2015

Written on 30 November, 2015 by TPP Wholesale

Every year, marketing companies try to outdo each other with the biggest, most emotive, memorable campaigns. This year was no different, and a number of brands really stepped it up a notch. Here are some of the winners of 2015. 1. GIGA selfie – Tourism Australia Selfies and travellers go... Read more

Categories: Online Marketing | Tags: marketing, online marketing, social media

The generation game: Is your content marketing targeting the right generation?

Written on 10 September, 2015 by TPP Wholesale

Different generations tend to see things a little differently – and online content is no exception. Make sure your content hits the right demographic with a little insight into the ways various age groups read online. Influencer marketing company BuzzStream and content marketing agency Fractl recently joined forces to survey over... Read more

Categories: Online Marketing | Tags: content, customers, online business, online marketing, social media

Create a rewards program that really works

Written on 13 August, 2015 by TPP Wholesale

Loyalty programs have been topping client retention initiatives for years, but how many of them are actually convincing clients to commit? Recent research from Bond Brand Loyalty, analysed by eMarketer, found that while US internet users belonged to around 11 loyalty programs on average, they only actively participated in 50 percent... Read more

Categories: Online Marketing | Tags: customers, e-commerce, online business, small business