Category:
Social Media
How to set up a Facebook advert in less than 5 minutes
Facebook has made its entire advertising platform very easy to use. Within 5 minutes you can set up an advert and serve it to Australian users instantly. If you've been playing with the idea of using Facebook to promote your business, in today's article we're going to show you how... Read more
How to use emotional marketing in your social media strategy
Want to make connections, foster potential clients and gain followers? Forget about dry, factual social media marketing and focus on compelling, emotional campaigns. By incorporating emotional aspects into your marketing campaigns, you and your clients have the opportunity to engage with customers in a more meaningful and long-lasting way. Why... Read more
The reactions to Facebook’s Reactions
Facebook users have been clamouring for an alternative to the 'Like' button for years. Now, the social site is trialling exactly that – a series of emojis offering a variety of ways to react to posts. So how have these long-awaited 'Reactions' been going down? The Reactions unveiled Currently on... Read more
Is Facebook really driving more traffic than Google?
With recent data indicating that Facebook is now driving more traffic to news sites than Google, does this mean social media could realistically rival search as a web-discovery tool? Data from analytics company Parse.ly shows that websites in their information pool collectively received more traffic from Facebook for the first... Read more
Instagram undergoes a makeover – are brands taking advantage of the changes?
Instagram has always stuck with a set format: the square. In August, however, the social giant announced it would be shaking things up – thinking outside the square – by offering portrait and landscape options for photo and video uploads. Why the change? In a post on the official Instagram... Read more
Five ways the Apple Watch will change marketing
Just as we thought we were getting to grips with mobile marketing, in swoops Apple with a device that signifies the tipping point of a tech movement set to alter the face of marketing yet again. But how exactly will the Apple Watch change the scene? Let us count the... Read more
Five brands nailing the art of Instagram’s carousel ads
Earlier this year, Instagram launched a brand new carousel ad format to help brands boost the storytelling elements of their campaigns. The feature allows shoppers to swipe through a series of photos before clicking through to a brand's website or page. Since the introduction, a few visionary brands have been... Read more
Convert social media complainers into brand advocates
As a business owner, chances are you already have experience dealing with client complaints on social platforms and, hopefully, you've been able to resolve the issue to everyone's satisfaction. But have you ever considered taking a complaining client and transforming their experience into something so positive they can't stop talking about how... Read more
Calculate the ROI of your social media campaigns
In a world that's becoming increasingly connected, few businesses can afford to ignore social media marketing. However, a large number of businesses are failing to invest fully because they find it difficult to see how social connections can directly impact their ROI. Learn a few important lessons about ROI calculation for a variety... Read more
The future of Google+
Google+ has endured a turbulent ride since its introduction in 2011. Pitting itself against social media giants like Facebook and Twitter, many industry insiders assumed Google had bitten off more than it could chew. And while the platform has survived, it hasn't quite been the revolutionary tool many supporters heralded it would... Read more