Latest Articles
A New Chapter for TPP: CentralNic completes TPP Wholesale's acquisition
As the week comes to a close, we are pleased to announce that TPP Wholesale's acquisition by CentralNic Group PLC has now been completed. Both the teams are excited to share this milestone and pave the way ahead. TPP has been the No.1 wholesale registrar in Australia; joining the CentralNic... Read more
Advanced tips on optimising your website for a shared hosting environment
Driving decent traffic to your website relies on how well your website is built and optimised. Generally, companies begin their online exposure on a shared hosting environment and while there are basic practices most users can follow to ensure they get the best out of your hosting there are advanced... Read more
The 5 main channels of digital marketing
With so many platforms to advertise and list your business on, you can get overwhelmed pretty quickly when deciding which avenues are best for your business. In this article, I will discuss the top five digital marketing channels out there today and why you must be on them. 1. Company... Read more
How online reviews can impact your SEO
When consumers are looking to spend their money at local businesses, one of the first things they do is research them online. In 2014, 39% of consumers regularly checked online reviews of local businesses: (Source) But far from just coming into play when people are actively searching for reviews, what... Read more
How to optimise your website for a shared hosting environment
A shared hosting environment tends to be the best choice for most businesses, as they are cost-effective and usually more than sufficient for their needs. While the web host providers are required (and make every effort) to ensure their servers are well maintained and kept up to date with the... Read more
How to retarget users on Facebook
Whenever you create an advert online you can target two types of people: cold users and retargeted users. Cold users – This is someone who appears to have never interacted with your business before (for example, has not visited your website). For example, here XM are serving me an advert... Read more
5 ways to get more sign-ups to your email newsletter
We spend hours each day on email - both in our personal lives and our professional lives. Aside from communicating with our friends and our coworkers, email is a powerful tool for businesses. It helps you keep in touch with your customers, win new customers, and warm leads. It's proven... Read more
Are you making the most of your website traffic?
For any business using the Internet to generate sales, targeted website traffic is the most valuable commodity there is to achieve that goal. Facebook and Google both generate billions of dollars each year by selling online traffic to businesses through search engine marketing (SEM). With increased competition online, you must... Read more
Why customer lifetime value matters
Customer lifetime value is one of the most important metrics to identify where your business is now, and more importantly where it will be in the coming years. Knowing your customer lifetime value allows you to better strategise your digital marketing campaigns, as you'll learn who your best customers are... Read more
How to identify a phishing email
Protecting your personal information Unfortunately, when you register a domain name it is common to start receiving unsolicited emails and phone calls. This is because the personal details you are required to submit during the registration process, along with other domain information such as details of nameservers, domain registration and... Read more