Why domain auto renewal is useful

Written on 20 December, 2013 by TPP Wholesale
Categories: Domains | Tags: domain names, domains

You already understand the importance of a domain name: you run your business exclusively online and customers wouldn't be able to reach you without it. So what would happen if you lost your domain name to a competitor because you didn't check your email and the expiry date passed? Or if it was a particularly busy time of year and your domain expiry slipped by in a pile of paperwork?

As you are probably aware, it can be a real pain to rescue a domain name when it passes into the expiry period. Furthermore, if you miss renewing your domain name and your domain becomes available again, it can be snapped up by a direct competitor who might use it as leverage against you. Which becomes a huge headache for business owners, especially if you don't have the time to deal with the issue.

After much consideration and several requests from domain holders and registrars alike, auDA has changed their policies regarding domain auto renewals and allows for the auto renewal of .au domains. Following auDA's changes, TPP Wholesale has introduced domain auto renewal for both resellers and their clients for all domain extensions. Setting up auto-renewal of domain names can be done through your reseller Whitelabel account or Admin Panel, with the option also available to your end-clients, depending on their access and setup.

With all this in mind, setting your clients up with auto renewal can remove some of the hassle from their lives too - it lets them concentrate on growing their business or take a well deserved holiday with one less piece of frustrating paperwork to worry about.

As a reseller, domain auto renewals also means less administration work, less unhappy clients when they forget to renew their domains and can turn into longer-lasting relationships between you and your customers.

Turning on auto renewal will mean you and your clients can relax in the knowledge that your most important piece of business real estate is safe and secure and will renew itself according to schedule, just as your web hosting, email hosting and other subscription services do.

At this stage, domain auto renewal isn't available in WHMCS or API.  However, we are seeking feedback on whether resellers would like this to become available , simply email us at feedback@tppwholesale.com.au.