Five ways the Apple Watch will change marketing
Just as we thought we were getting to grips with mobile marketing, in swoops Apple with a device that signifies the tipping point of a tech movement set to alter the face of marketing yet again. But how exactly will the Apple Watch change the scene? Let us count the ways…
1. It’s a big world on a small face
Designers and marketers who have struggled with optimising their content for a mobile screen will be posed with even greater challenges when presented with the few centimetres of real estate the Apple Watch has to offer. Short, simple messages will reign supreme.
2. Location, location
It’s clear how location targeting with wearable technology will work in a coffee shop’s favour – the store offers a discount as someone walks by and, voila, a new customer. The question lies in how B2B firms will revolutionise marketing strategies in a world where geotargeting is the norm and all consumers are accustomed to receiving relevant marketing material exactly when they want it.
3. Wearable social
With wearable technology comes wearable social media and an increase in engagement across platforms such as Facebook, Instagram and Twitter. Instagram and Twitter’s short-format content feeds work with the technology very well and, as a result, both could see a boom, while the face of Facebook could be set for a change. It’s highly likely the device will lead to a slew of new social networking sites too.
4. Predictive advertising
Each new technology brings with it another way to record information. The Apple Watch, for instance, provides heartbeat tracking and heightened accuracy in location tracking. Clever brands will find ways to use this information in their marketing without being so intrusive as to alienate users.
5. Merging of worlds
More so than ever before, the internet and the real world will be connected. Marketers who are still keeping church and state with their offline and online marketing will suffer. A consistent brand message through websites, social media, offline activations, mobile and wearable tech will be crucial, and businesses that find relevant and useful ways to connect to their clients will reign supreme.
History has proven that the marketers who take new technologies seriously from the get-go are the ones who take the lead. The sooner you start testing, the sooner you find solutions.
Do you think this new technology will benefit your business?