Getting started as a web hosting reseller

Written on 22 August, 2013 by TPP Wholesale
Categories: General Wholesale, Hosting, Reseller Guides | Tags: resell, small business

Reselling web hosting can be a great way to generate an income on the side or build up a new business. Many web hosts offer competitive reseller accounts and a great deal of the work is already done for you. It’s not all point and click though, so here’s what you need to give you a head start on building your own reseller business.

What is a hosting reseller?

Reseller hosting allows the account owner to host websites on behalf of third parties. The reseller can purchase hosting services like disk space and bandwidth from a wholesale web host and then resell them to customers for a profit.

The control panel software offered by wholesale web hosts allows resellers to create new accounts, set disk space and other limits and manage everything from web server setup to databases and users.

Be sure your host provides a comprehensive control panel like cPanel, as well as client management and billing software like WHMCS.

A great e-commerce website

The reseller market is huge, so you’ll need to develop a high-quality website with e-commerce support and good search engine optimisation (SEO). Make sure your website can handle customer sign-ups and payments and includes a help desk for support.

Legal and business documentation

Once you’ve selected your web host and established a great e-commerce website, you’ll need to ensure you have the paperwork bedded down. You’ll need documents like hosting contracts, service agreements and setup instructions for new customers. Have a lawyer check the wording so you’re covered for any problems that may appear down the road.

Marketing

Building your customer base is the biggest challenge for a reseller. You’ll need to put significant effort into making your website easy to find and appealing. Advertising can be expensive, so look into ways to market yourself for free to begin with, including social media, guest blogging and leveraging your own contacts. Take advantage of marketing automation and lead-nurturing software to manage your relationships with customers.

Reselling can be profitable and rewarding if you lay the groundwork correctly. It’s also a business you can build slowly if you choose, either as an additional source of income or just taking things slowly without needing major upfront investment. If you do your homework and put in the effort, you can build a successful hosting reseller business in a surprisingly short amount of time. Also check out our tips on how to double your hosting sales.