5 benefits of targeting audience attitudes

Written on 29 February, 2016 by TPP Wholesale

Most businesses are very familiar with the fact that targeting specific customer demographics is one of best ways to increase marketing ROI. However, in a quickly adapting online world, traditional demographic groups are changing, and if businesses want to connect successfully with consumers then they’ll have to change with them.... Read more

Categories: Online Marketing | Tags: customers, marketing, online marketing

The reactions to Facebook’s Reactions

Written on 14 December, 2015 by TPP Wholesale

Facebook users have been clamouring for an alternative to the 'Like' button for years. Now, the social site is trialling exactly that – a series of emojis offering a variety of ways to react to posts. So how have these long-awaited 'Reactions' been going down? The Reactions unveiled Currently on... Read more

Categories: Social Media | Tags: customers, facebook, online marketing, social media

The generation game: Is your content marketing targeting the right generation?

Written on 10 September, 2015 by TPP Wholesale

Different generations tend to see things a little differently – and online content is no exception. Make sure your content hits the right demographic with a little insight into the ways various age groups read online. Influencer marketing company BuzzStream and content marketing agency Fractl recently joined forces to survey over... Read more

Categories: Online Marketing | Tags: content, customers, online business, online marketing, social media

Create a rewards program that really works

Written on 13 August, 2015 by TPP Wholesale

Loyalty programs have been topping client retention initiatives for years, but how many of them are actually convincing clients to commit? Recent research from Bond Brand Loyalty, analysed by eMarketer, found that while US internet users belonged to around 11 loyalty programs on average, they only actively participated in 50 percent... Read more

Categories: Online Marketing | Tags: customers, e-commerce, online business, small business

Five ways the Apple Watch will change marketing

Written on 09 July, 2015 by TPP Wholesale

Just as we thought we were getting to grips with mobile marketing, in swoops Apple with a device that signifies the tipping point of a tech movement set to alter the face of marketing yet again. But how exactly will the Apple Watch change the scene? Let us count the... Read more

Categories: General Wholesale, Social Media | Tags: customers, marketing, online business, social media

Five daily LinkedIn tasks to boost your profile

Written on 23 September, 2014 by TPP Wholesale

LinkedIn is a fantastic way to connect with potential employers, employees and clients, so you can't afford to let your profile languish. Ideally, you should be logging in every day and making sure that you're interacting with the community and keeping your presence up to date and buoyant. If you... Read more

Categories: General Wholesale, Online Marketing | Tags: customers, online marketing, small business

Apple introduces new ways to connect

Written on 15 September, 2014 by TPP Wholesale

Tech giant Apple has unveiled its latest round of gadgets, including the iPhone 6, the iPhone 6 Plus and a new smartwatch that puts the focus firmly on style. Apple CEO Tim Cook announced the new wave of Apple products at a conference in California at what is said to... Read more

Categories: Press Releases, Social Media | Tags: apple, customers, marketing

Better customer support can save your business money

Written on 22 March, 2014 by TPP Wholesale

How long do you spend on phone calls from your customers providing customer support? How many of those phone calls are about simple things like creating an A Record or changing a password? Supporting your customers on the phone takes up your time, costing your business money. Often phone support... Read more

Categories: General Wholesale | Tags: business, customers

How to gain clients from social media (Part 2)

Written on 19 March, 2014 by TPP Wholesale

Last week we showed you how you can gain clients from better utilising social media. This week we take a look at other ways you can better use social media to your advantage and grow your business. Talk to your fans People often vent through social media, especially when they’ve... Read more

Categories: Social Media | Tags: customers, facebook, linkedin, online business, social media, twitter

How to gain clients from social media (Part 1)

Written on 13 March, 2014 by TPP Wholesale

Social media seems to be all we ever talk about now days: what’s cool, what’s not, what you should or shouldn’t be posting on it and should I share that cool new meme? But is your business leveraging social media to its fullest potential? That’s the question you should be... Read more

Categories: General Wholesale, Online Marketing, Social Media | Tags: customers, online business, social media