7 tips to avoid lost sales this Christmas

Written on 09 November, 2015 by TPP Wholesale

Christmas has the potential to be the busiest and most profitable time of year for e-commerce businesses, but this is dependent on having a website that’s optimised to deal with the rush and streamline the sales process. Prepare your e-commerce site for the influx of customers and maximise sales this... Read more

Categories: E-commerce | Tags: e-commerce, online business

Amazon’s drone delivery to reinvent the e-commerce industry

Written on 20 August, 2015 by TPP Wholesale

It may sound like a page from a science fiction novel but the future could be closer than you think. With its upcoming Prime Air initiative, Amazon is hoping to sidestep the traditional postal service in favour of drone deliveries – a development that could revolutionise the e-commerce industry and... Read more

Categories: General Wholesale | Tags: e-commerce, online business, online marketing

Create a rewards program that really works

Written on 13 August, 2015 by TPP Wholesale

Loyalty programs have been topping client retention initiatives for years, but how many of them are actually convincing clients to commit? Recent research from Bond Brand Loyalty, analysed by eMarketer, found that while US internet users belonged to around 11 loyalty programs on average, they only actively participated in 50 percent... Read more

Categories: Online Marketing | Tags: customers, e-commerce, online business, small business

What you need to know about developing an app

Written on 23 July, 2015 by Emily Rice

Did you wake up in the middle of the night with a genius app idea for your business, but had no idea where to start or whether it’d be worthwhile? Mobile today means more than just a responsive website, and that app could make the difference to your marketing plan.... Read more

Categories: General Wholesale | Tags: apps, content, e-commerce

Bring your content marketing to life with visuals

Written on 10 March, 2015 by TPP Wholesale

The maxim “content is king” has never been truer, but it might be time to rethink what kind of content you include in your marketing strategy. There will always be a time and a place for well-written text, but with online audiences constantly demanding new ways of looking at things,... Read more

Categories: General Wholesale | Tags: blog, content, content marketing, e-commerce, marketing, online business, online marketing

Three e-commerce trends you can’t ignore

Written on 11 September, 2014 by TPP Wholesale

E-commerce is evolving rapidly and it's up to you to ensure your business can keep up with the changes. Find out more about three of the rising e-commerce trends you can't afford to ignore and make sure you're ready to meet the challenges ahead. 1. Personalised experiences Allowing you to... Read more

Categories: E-commerce, General Wholesale | Tags: e-commerce, small business

Seven tips for selling SSL certificates

Written on 12 August, 2013 by Sarah Cripps

SSL certificates are an important part of the security of the web and indispensable for e-commerce sites. Yet many customers don’t even know what a certificate is, let alone why they need it or how to get one. These seven tips will help you reach and educate your target market... Read more

Categories: E-commerce, Online Marketing, Reseller Guides | Tags: e-commerce, marketing, ssl

Automate your business

Written on 06 May, 2013 by TPP Wholesale

More and more businesses are seeing the requirement to diversify into complementary areas but usually do not have the knowhow or the resources to facilitate such a change. This is where large, trusted suppliers are leveraging their knowledge and development teams to build a wholesale model that can be easily... Read more

Categories: General Wholesale | Tags: e-commerce, online marketing, resell, small business, web hosting, whitelabel

Five steps to successful event marketing

Written on 11 April, 2013 by Uyen Vu

From social media and search to print campaigns and direct mail, modern-day marketers are faced with a plethora of channels with which to connect with customers and make their mark. However, marketers often underestimate the way that event-based marketing can consolidate a brand’s message and resonate with customers. Too often... Read more

Categories: General Wholesale, Online Marketing | Tags: e-commerce, events, marketing, online marketing, small business

Taking advantage of comparison shopping engines

Written on 13 March, 2013 by TPP Wholesale

If you’re an e-commerce merchant, comparison shopping engines (CSEs) can be a powerful catalyst for clicks, conversions and sales. Sites such as Google Shopping, Getprice and OzBargain can increase competitor visibility and brand recognition while also reaping rewards for SEO – benefits that translate to consumer loyalty and increased customer... Read more

Categories: E-commerce, Online Marketing | Tags: e-commerce, online business, online marketing, seo