Tag:
How to set up a Facebook advert in less than 5 minutes
Facebook has made its entire advertising platform very easy to use. Within 5 minutes you can set up an advert and serve it to Australian users instantly. If you've been playing with the idea of using Facebook to promote your business, in today's article we're going to show you how... Read more
The reactions to Facebook’s Reactions
Facebook users have been clamouring for an alternative to the 'Like' button for years. Now, the social site is trialling exactly that – a series of emojis offering a variety of ways to react to posts. So how have these long-awaited 'Reactions' been going down? The Reactions unveiled Currently on... Read more
Is Facebook really driving more traffic than Google?
With recent data indicating that Facebook is now driving more traffic to news sites than Google, does this mean social media could realistically rival search as a web-discovery tool? Data from analytics company Parse.ly shows that websites in their information pool collectively received more traffic from Facebook for the first... Read more
Calculate the ROI of your social media campaigns
In a world that's becoming increasingly connected, few businesses can afford to ignore social media marketing. However, a large number of businesses are failing to invest fully because they find it difficult to see how social connections can directly impact their ROI. Learn a few important lessons about ROI calculation for a variety... Read more
Facebook snaps up WhatsApp: A startup success story
Small tech startup WhatsApp has been snapped up by Facebook, the social media giant that was once a small tech startup itself. What can we learn from their success? Learning from industry veterans All smart and ambitious startups should know the value of taking cues and advice from established industry... Read more
How to gain clients from social media (Part 2)
Last week we showed you how you can gain clients from better utilising social media. This week we take a look at other ways you can better use social media to your advantage and grow your business. Talk to your fans People often vent through social media, especially when they’ve... Read more
Getting it right on social media: Lessons from Zappos, Shoes of Prey and ASOS
There’s no denying that a customer-centric social media strategy can determine whether your business sinks or swims. As the following examples from online leaders show, smart social media strategy can score you big wins. Here are three lessons you can apply to your own business. 1. Treat customer feedback with... Read more