How to set up a Facebook advert in less than 5 minutes

Written on 18 April, 2016 by TPP Wholesale

Facebook has made its entire advertising platform very easy to use. Within 5 minutes you can set up an advert and serve it to Australian users instantly.  If you've been playing with the idea of using Facebook to promote your business, in today's article we're going to show you how... Read more

Categories: Social Media | Tags: advertising, facebook, social media

The reactions to Facebook’s Reactions

Written on 14 December, 2015 by TPP Wholesale

Facebook users have been clamouring for an alternative to the 'Like' button for years. Now, the social site is trialling exactly that – a series of emojis offering a variety of ways to react to posts. So how have these long-awaited 'Reactions' been going down? The Reactions unveiled Currently on... Read more

Categories: Social Media | Tags: customers, facebook, online marketing, social media

Is Facebook really driving more traffic than Google?

Written on 15 October, 2015 by TPP Wholesale

With recent data indicating that Facebook is now driving more traffic to news sites than Google, does this mean social media could realistically rival search as a web-discovery tool? Data from analytics company Parse.ly shows that websites in their information pool collectively received more traffic from Facebook for the first... Read more

Categories: Social Media | Tags: facebook, facebook instant articles, google, search

Calculate the ROI of your social media campaigns

Written on 03 March, 2015 by TPP Wholesale

In a world that's becoming increasingly connected, few businesses can afford to ignore social media marketing. However, a large number of businesses are failing to invest fully because they find it difficult to see how social connections can directly impact their ROI. Learn a few important lessons about ROI calculation for a variety... Read more

Categories: Social Media | Tags: facebook, online business, online marketing, roi, small business, social media

Facebook snaps up WhatsApp: A startup success story

Written on 09 April, 2014 by TPP Wholesale

Small tech startup WhatsApp has been snapped up by Facebook, the social media giant that was once a small tech startup itself. What can we learn from their success? Learning from industry veterans All smart and ambitious startups should know the value of taking cues and advice from established industry... Read more

Categories: Online Marketing, Social Media | Tags: facebook, startup

How to gain clients from social media (Part 2)

Written on 19 March, 2014 by TPP Wholesale

Last week we showed you how you can gain clients from better utilising social media. This week we take a look at other ways you can better use social media to your advantage and grow your business. Talk to your fans People often vent through social media, especially when they’ve... Read more

Categories: Social Media | Tags: customers, facebook, linkedin, online business, social media, twitter

Getting it right on social media: Lessons from Zappos, Shoes of Prey and ASOS

Written on 29 July, 2013 by Sarah Cripps

There’s no denying that a customer-centric social media strategy can determine whether your business sinks or swims. As the following examples from online leaders show, smart social media strategy can score you big wins. Here are three lessons you can apply to your own business. 1. Treat customer feedback with... Read more

Categories: Online Marketing, Social Media | Tags: branding, customers, facebook, social media, twitter