Tag:

google

Is Facebook really driving more traffic than Google?

Written on 15 October, 2015 by James Baylis

With recent data indicating that Facebook is now driving more traffic to news sites than Google, does this mean social media could realistically rival search as a web-discovery tool? Data from analytics company Parse.ly shows that websites in their information pool collectively received more traffic from Facebook for the first... Read more

Categories: Social Media | Tags: facebook, facebook instant articles, google, search

Three reasons why the Google-Twitter partnership will be great for brands

Written on 21 April, 2015 by Steve Mayall

The king of search and the forerunners of microblogging have joined forces, but what will a Google-Twitter hook-up mean for your business? The new partnership will allow the search engine to show real-time tweets in its search results, giving tweets the opportunity for higher visibility and Google the ability to get ahead of... Read more

Categories: General Wholesale | Tags: google, social media, twitter

Can Google+ improve your business?

Written on 07 April, 2014 by Karen Lim-Sam

After what was an admittedly slow start, Google+ has been gathering pace and establishing itself as a major player in the social media field. So is it time for your business to take the plunge or is Google+ just one more unnecessary endeavour? Getting into Google+ With Google+, you're not... Read more

Categories: Online Marketing, Social Media | Tags: google

How to respond to Google no longer providing search keywords

Written on 19 November, 2013 by Karen Lim-Sam

In an effort to increase search user privacy, Google has turned off the tap – no longer are they providing search keyword information to website owners. Suddenly deprived of this powerful source of analytics, how should your business respond? We show you the real impact of this decision to remove... Read more

Categories: General Wholesale, Online Marketing | Tags: google, keywords, webmaster tools

Six steps to growing your business with keyword research

Written on 28 September, 2013 by Karen Lim-Sam

Most people running an online business are aware of keywords and search engines, but are you really using them properly? The free Google AdWords tool and paid toolsets like SEOToolSet and Wordtracker can analyse your keywords and tell you how many people are searching for them every month. Use these... Read more

Categories: General Wholesale, Online Marketing | Tags: google, keywords, ppc, seo

Beyond Google Penguin

Written on 13 November, 2012 by Uyen Vu

In April this year, the release of Google Penguin changed the course of online search by punishing websites that were over-optimised with a lower search ranking. The algorithm represented the newest phase in the search giant’s move away from clunky, keyword-heavy SEO practices and towards content that is quality, user-friendly... Read more

Categories: Online Marketing | Tags: google, online marketing, seo

What are they saying about you?

Written on 15 January, 2012 by Karen Lim-Sam

Have you Googled yourself lately? Go on, be honest. I Google myself pretty often. Apart from boosting my ego to see all those blog posts and articles and forums that make up my online persona, I can find mentions of me and my blogs that I may otherwise have missed.... Read more

Categories: Social Media | Tags: google, social media, twitter