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Is Facebook really driving more traffic than Google?
With recent data indicating that Facebook is now driving more traffic to news sites than Google, does this mean social media could realistically rival search as a web-discovery tool? Data from analytics company Parse.ly shows that websites in their information pool collectively received more traffic from Facebook for the first... Read more
Three reasons why the Google-Twitter partnership will be great for brands
The king of search and the forerunners of microblogging have joined forces, but what will a Google-Twitter hook-up mean for your business? The new partnership will allow the search engine to show real-time tweets in its search results, giving tweets the opportunity for higher visibility and Google the ability to get ahead of... Read more
Can Google+ improve your business?
After what was an admittedly slow start, Google+ has been gathering pace and establishing itself as a major player in the social media field. So is it time for your business to take the plunge or is Google+ just one more unnecessary endeavour? Getting into Google+ With Google+, you're not... Read more
How to respond to Google no longer providing search keywords
In an effort to increase search user privacy, Google has turned off the tap – no longer are they providing search keyword information to website owners. Suddenly deprived of this powerful source of analytics, how should your business respond? We show you the real impact of this decision to remove... Read more
Six steps to growing your business with keyword research
Most people running an online business are aware of keywords and search engines, but are you really using them properly? The free Google AdWords tool and paid toolsets like SEOToolSet and Wordtracker can analyse your keywords and tell you how many people are searching for them every month. Use these... Read more
Beyond Google Penguin
In April this year, the release of Google Penguin changed the course of online search by punishing websites that were over-optimised with a lower search ranking. The algorithm represented the newest phase in the search giant’s move away from clunky, keyword-heavy SEO practices and towards content that is quality, user-friendly... Read more
What are they saying about you?
Have you Googled yourself lately? Go on, be honest. I Google myself pretty often. Apart from boosting my ego to see all those blog posts and articles and forums that make up my online persona, I can find mentions of me and my blogs that I may otherwise have missed.... Read more