Tag:

keywords

How to respond to Google no longer providing search keywords

Written on 19 November, 2013 by Karen Lim-Sam

In an effort to increase search user privacy, Google has turned off the tap – no longer are they providing search keyword information to website owners. Suddenly deprived of this powerful source of analytics, how should your business respond? We show you the real impact of this decision to remove... Read more

Categories: General Wholesale, Online Marketing | Tags: google, keywords, webmaster tools

Six steps to growing your business with keyword research

Written on 28 September, 2013 by Karen Lim-Sam

Most people running an online business are aware of keywords and search engines, but are you really using them properly? The free Google AdWords tool and paid toolsets like SEOToolSet and Wordtracker can analyse your keywords and tell you how many people are searching for them every month. Use these... Read more

Categories: General Wholesale, Online Marketing | Tags: google, keywords, ppc, seo

Is SEO better than Pay-Per-Click?

Written on 09 March, 2013 by Uyen Vu

Whether or not SEO (search engine optimisation) trumps PPC (pay-per-click) is a perennial concern for the search marketing industry. SEO offers an organic way of attracting traffic and achieving strong natural search results – factors that bode well for brand visibility and increased sales. However, PPC marketing lets you take... Read more

Categories: Online Marketing | Tags: keywords, marketing, online business, online marketing, ppc