Tag:
marketing
How to retarget users on Facebook
Whenever you create an advert online you can target two types of people: cold users and retargeted users. Cold users – This is someone who appears to have never interacted with your business before (for example, has not visited your website). For example, here XM are serving me an advert... Read more
5 benefits of targeting audience attitudes
Most businesses are very familiar with the fact that targeting specific customer demographics is one of best ways to increase marketing ROI. However, in a quickly adapting online world, traditional demographic groups are changing, and if businesses want to connect successfully with consumers then they’ll have to change with them.... Read more
6 ways domain names impact SEO and social media
The domain name a business chooses for its website is much more important than you might believe. In fact, domain names can influence a website’s performance in several aspects, from its search engine ranking to its social media impact. 1. Overly generic keyword domains lose value There was a time... Read more
How to get started with video marketing
Video marketing has quickly grown to become an integral part of today's digital marketing landscape – and it will only get bigger. You only have to look at Facebook's recent investment in a whole host of new video features, including a dedicated feed for videos and a new picture-in-picture player... Read more
The best marketing campaigns of 2015
Every year, marketing companies try to outdo each other with the biggest, most emotive, memorable campaigns. This year was no different, and a number of brands really stepped it up a notch. Here are some of the winners of 2015. 1. GIGA selfie – Tourism Australia Selfies and travellers go... Read more
Five ways the Apple Watch will change marketing
Just as we thought we were getting to grips with mobile marketing, in swoops Apple with a device that signifies the tipping point of a tech movement set to alter the face of marketing yet again. But how exactly will the Apple Watch change the scene? Let us count the... Read more
Five brands nailing the art of Instagram’s carousel ads
Earlier this year, Instagram launched a brand new carousel ad format to help brands boost the storytelling elements of their campaigns. The feature allows shoppers to swipe through a series of photos before clicking through to a brand's website or page. Since the introduction, a few visionary brands have been... Read more
Use an experience map to create your content marketing strategy
Creating a killer content marketing strategy is no mean feat, but how much easier would it be if you had a tool that allowed you to see the way clients interact with your company online? An experience map could help you do just that. An experience map is a visual... Read more
Master the art of lead nurturing
Lead nurturing is the process of building effective relationships with potential clients throughout the buying journey. While it can be a difficult thing for businesses to get right, it's well worth the effort. Companies which excel at lead nurturing generate more sales-ready leads, according to Marketo Research, so learn how... Read more
Convert social media complainers into brand advocates
As a business owner, chances are you already have experience dealing with client complaints on social platforms and, hopefully, you've been able to resolve the issue to everyone's satisfaction. But have you ever considered taking a complaining client and transforming their experience into something so positive they can't stop talking about how... Read more