Tag:

marketing

How to retarget users on Facebook

Written on 26 September, 2016 by Karen Lam

Whenever you create an advert online you can target two types of people: cold users and retargeted users. Cold users – This is someone who appears to have never interacted with your business before (for example, has not visited your website). For example, here XM are serving me an advert... Read more

Categories: General Wholesale | Tags: marketing, online business, social media

Top four benefits of new gTLDs

Written on 11 July, 2016 by Diana Le

New gTLDs have caused a bit of a stir over the past two years – are they really beneficial to the appearance of your website? Some believe there is no real advantage to obtaining a new domain extension, considering it merely a new means of revenue generation, and something which... Read more

Categories: Domains, General Wholesale, Online Marketing | Tags: domain names, marketing, new gtlds, online marketing

5 benefits of targeting audience attitudes

Written on 29 February, 2016 by James Baylis

Most businesses are very familiar with the fact that targeting specific customer demographics is one of best ways to increase marketing ROI. However, in a quickly adapting online world, traditional demographic groups are changing, and if businesses want to connect successfully with consumers then they’ll have to change with them.... Read more

Categories: Online Marketing | Tags: customers, marketing, online marketing

6 ways domain names impact SEO and social media

Written on 15 February, 2016 by Verity Meagher

The domain name a business chooses for its website is much more important than you might believe. In fact, domain names can influence a website’s performance in several aspects, from its search engine ranking to its social media impact.  1. Overly generic keyword domains lose value There was a time... Read more

Categories: Domains | Tags: domain names, marketing, online business, online marketing, seo, social media

How to get started with video marketing

Written on 18 January, 2016 by Verity Meagher

Video marketing has quickly grown to become an integral part of today's digital marketing landscape – and it will only get bigger. You only have to look at Facebook's recent investment in a whole host of new video features, including a dedicated feed for videos and a new picture-in-picture player... Read more

Categories: Online Marketing | Tags: marketing, online business, online marketing, video marketing

The best marketing campaigns of 2015

Written on 30 November, 2015 by Lisa Shannahan

Every year, marketing companies try to outdo each other with the biggest, most emotive, memorable campaigns. This year was no different, and a number of brands really stepped it up a notch. Here are some of the winners of 2015. 1. GIGA selfie – Tourism Australia Selfies and travellers go... Read more

Categories: Online Marketing | Tags: marketing, online marketing, social media

Five ways the Apple Watch will change marketing

Written on 09 July, 2015 by Karen Lam

Just as we thought we were getting to grips with mobile marketing, in swoops Apple with a device that signifies the tipping point of a tech movement set to alter the face of marketing yet again. But how exactly will the Apple Watch change the scene? Let us count the... Read more

Categories: General Wholesale, Social Media | Tags: customers, marketing, online business, social media

Five brands nailing the art of Instagram’s carousel ads

Written on 02 June, 2015 by Emily Rice

Earlier this year, Instagram launched a brand new carousel ad format to help brands boost the storytelling elements of their campaigns. The feature allows shoppers to swipe through a series of photos before clicking through to a brand's website or page. Since the introduction, a few visionary brands have been... Read more

Categories: Online Marketing, Social Media | Tags: marketing, online marketing, social media

Use an experience map to create your content marketing strategy

Written on 19 May, 2015 by Karen Lim Sam

Creating a killer content marketing strategy is no mean feat, but how much easier would it be if you had a tool that allowed you to see the way clients interact with your company online? An experience map could help you do just that. An experience map is a visual... Read more

Categories: Online Marketing | Tags: business, content marketing, marketing, online business, strategy

Master the art of lead nurturing

Written on 12 May, 2015 by Verity Meagher

Lead nurturing is the process of building effective relationships with potential clients throughout the buying journey. While it can be a difficult thing for businesses to get right, it's well worth the effort. Companies which excel at lead nurturing generate more sales-ready leads, according to Marketo Research, so learn how... Read more

Categories: General Wholesale | Tags: business, lead generation, marketing, online business