Tag:
online business
The 5 main channels of digital marketing
With so many platforms to advertise and list your business on, you can get overwhelmed pretty quickly when deciding which avenues are best for your business. In this article, I will discuss the top five digital marketing channels out there today and why you must be on them. 1. Company... Read more
How to optimise your website for a shared hosting environment
A shared hosting environment tends to be the best choice for most businesses, as they are cost-effective and usually more than sufficient for their needs. While the web host providers are required (and make every effort) to ensure their servers are well maintained and kept up to date with the... Read more
How to retarget users on Facebook
Whenever you create an advert online you can target two types of people: cold users and retargeted users. Cold users – This is someone who appears to have never interacted with your business before (for example, has not visited your website). For example, here XM are serving me an advert... Read more
5 ways to get more sign-ups to your email newsletter
We spend hours each day on email - both in our personal lives and our professional lives. Aside from communicating with our friends and our coworkers, email is a powerful tool for businesses. It helps you keep in touch with your customers, win new customers, and warm leads. It's proven... Read more
5 tips on hosting and reselling domains
Becoming a domain or hosting reseller can be a savvy business move. The explosion of online businesses has created near-infinite demand for domains and hosting – a trend that can lead to tidy profits for those in the know. Here are our five tips to help you on your way.... Read more
6 ways domain names impact SEO and social media
The domain name a business chooses for its website is much more important than you might believe. In fact, domain names can influence a website’s performance in several aspects, from its search engine ranking to its social media impact. 1. Overly generic keyword domains lose value There was a time... Read more
How to get started with video marketing
Video marketing has quickly grown to become an integral part of today's digital marketing landscape – and it will only get bigger. You only have to look at Facebook's recent investment in a whole host of new video features, including a dedicated feed for videos and a new picture-in-picture player... Read more
Corporate Darwinism: How to evolve with technology or face extinction
Technology advances are disrupting the business world at an unscalable rate, creating a new form of corporate Darwinism where only the tech-forward companies will survive. Businesses that refuse to evolve – or evolve too slowly – face the possibility of extinction. To help you stay ahead of the game, we've... Read more
2016 technology predictions
The past year has been full of advancements in the world of tech, and 2016 looks like it's going to be all about developing, honing and putting existing technology in the hands of the consumer. With that in mind, we've pulled together our predictions for the tech trends set to... Read more
Managing a virtual team
Advances in affordable technology have made the dream of working remotely a reality for many businesses, but what effect is this having on your management style? Use our top tips for effectively managing your team virtually. Schedule team discussions As a manager, you might be in regular contact with the... Read more