Tag:
online marketing
The 5 main channels of digital marketing
With so many platforms to advertise and list your business on, you can get overwhelmed pretty quickly when deciding which avenues are best for your business. In this article, I will discuss the top five digital marketing channels out there today and why you must be on them. 1. Company... Read more
5 ways to get more sign-ups to your email newsletter
We spend hours each day on email - both in our personal lives and our professional lives. Aside from communicating with our friends and our coworkers, email is a powerful tool for businesses. It helps you keep in touch with your customers, win new customers, and warm leads. It's proven... Read more
Top four benefits of new gTLDs
New gTLDs have caused a bit of a stir over the past two years – are they really beneficial to the appearance of your website? Some believe there is no real advantage to obtaining a new domain extension, considering it merely a new means of revenue generation, and something which... Read more
How to use emotional marketing in your social media strategy
Want to make connections, foster potential clients and gain followers? Forget about dry, factual social media marketing and focus on compelling, emotional campaigns. By incorporating emotional aspects into your marketing campaigns, you and your clients have the opportunity to engage with customers in a more meaningful and long-lasting way. Why... Read more
5 benefits of targeting audience attitudes
Most businesses are very familiar with the fact that targeting specific customer demographics is one of best ways to increase marketing ROI. However, in a quickly adapting online world, traditional demographic groups are changing, and if businesses want to connect successfully with consumers then they’ll have to change with them.... Read more
How to write for the web
Unless readers are settling down to enjoy a blog or article, they are usually looking to process information as quickly as possible – and it’s the writer’s job to make it easy for them. Whether writing for a landing page, social media post or instructions on a smart device, there... Read more
6 ways domain names impact SEO and social media
The domain name a business chooses for its website is much more important than you might believe. In fact, domain names can influence a website’s performance in several aspects, from its search engine ranking to its social media impact. 1. Overly generic keyword domains lose value There was a time... Read more
How to get started with video marketing
Video marketing has quickly grown to become an integral part of today's digital marketing landscape – and it will only get bigger. You only have to look at Facebook's recent investment in a whole host of new video features, including a dedicated feed for videos and a new picture-in-picture player... Read more
Corporate Darwinism: How to evolve with technology or face extinction
Technology advances are disrupting the business world at an unscalable rate, creating a new form of corporate Darwinism where only the tech-forward companies will survive. Businesses that refuse to evolve – or evolve too slowly – face the possibility of extinction. To help you stay ahead of the game, we've... Read more
2016 technology predictions
The past year has been full of advancements in the world of tech, and 2016 looks like it's going to be all about developing, honing and putting existing technology in the hands of the consumer. With that in mind, we've pulled together our predictions for the tech trends set to... Read more