online marketing

The 5 main channels of digital marketing

Written on 07 November, 2016 by James Baylis

With so many platforms to advertise and list your business on, you can get overwhelmed pretty quickly when deciding which avenues are best for your business. In this article, I will discuss the top five digital marketing channels out there today and why you must be on them. 1. Company... Read more

Categories: Online Marketing | Tags: online business, online marketing

5 ways to get more sign-ups to your email newsletter

Written on 12 September, 2016 by James Baylis

We spend hours each day on email - both in our personal lives and our professional lives. Aside from communicating with our friends and our coworkers, email is a powerful tool for businesses. It helps you keep in touch with your customers, win new customers, and warm leads. It's proven... Read more

Categories: General Wholesale, Online Marketing | Tags: content, email, online business, online marketing

Top four benefits of new gTLDs

Written on 11 July, 2016 by Diana Le

New gTLDs have caused a bit of a stir over the past two years – are they really beneficial to the appearance of your website? Some believe there is no real advantage to obtaining a new domain extension, considering it merely a new means of revenue generation, and something which... Read more

Categories: Domains, General Wholesale, Online Marketing | Tags: domain names, marketing, new gtlds, online marketing

How to use emotional marketing in your social media strategy

Written on 14 March, 2016 by Lisa Shannahan

Want to make connections, foster potential clients and gain followers? Forget about dry, factual social media marketing and focus on compelling, emotional campaigns. By incorporating emotional aspects into your marketing campaigns, you and your clients have the opportunity to engage with customers in a more meaningful and long-lasting way. Why... Read more

Categories: General Wholesale, Social Media | Tags: online marketing

5 benefits of targeting audience attitudes

Written on 29 February, 2016 by James Baylis

Most businesses are very familiar with the fact that targeting specific customer demographics is one of best ways to increase marketing ROI. However, in a quickly adapting online world, traditional demographic groups are changing, and if businesses want to connect successfully with consumers then they’ll have to change with them.... Read more

Categories: Online Marketing | Tags: customers, marketing, online marketing

How to write for the web

Written on 23 February, 2016 by Lisa Shannahan

Unless readers are settling down to enjoy a blog or article, they are usually looking to process information as quickly as possible – and it’s the writer’s job to make it easy for them. Whether writing for a landing page, social media post or instructions on a smart device, there... Read more

Categories: Online Marketing | Tags: online marketing

6 ways domain names impact SEO and social media

Written on 15 February, 2016 by Verity Meagher

The domain name a business chooses for its website is much more important than you might believe. In fact, domain names can influence a website’s performance in several aspects, from its search engine ranking to its social media impact.  1. Overly generic keyword domains lose value There was a time... Read more

Categories: Domains | Tags: domain names, marketing, online business, online marketing, seo, social media

How to get started with video marketing

Written on 18 January, 2016 by Verity Meagher

Video marketing has quickly grown to become an integral part of today's digital marketing landscape – and it will only get bigger. You only have to look at Facebook's recent investment in a whole host of new video features, including a dedicated feed for videos and a new picture-in-picture player... Read more

Categories: Online Marketing | Tags: marketing, online business, online marketing, video marketing

Corporate Darwinism: How to evolve with technology or face extinction

Written on 11 January, 2016 by Karen Lam

Technology advances are disrupting the business world at an unscalable rate, creating a new form of corporate Darwinism where only the tech-forward companies will survive. Businesses that refuse to evolve – or evolve too slowly – face the possibility of extinction. To help you stay ahead of the game, we've... Read more

Categories: General Wholesale | Tags: business, online business, online marketing, technology

2016 technology predictions

Written on 28 December, 2015 by Lisa Shannahan

The past year has been full of advancements in the world of tech, and 2016 looks like it's going to be all about developing, honing and putting existing technology in the hands of the consumer. With that in mind, we've pulled together our predictions for the tech trends set to... Read more

Categories: General Wholesale | Tags: online business, online marketing, technology