The results are in: The top 10 pay-per-click services in Australia for March 2014

Written on 16 April, 2014 by Verity Meagher

Already investing in pay per click (PPC)? Keen to find out which software you should trust with your campaign? See which companies made February's top 10 according to the independent research team at TopSEOs. Picking the top PPC vendors Every month, the researchers at TopSEOs rank the best PPC software... Read more

Categories: Online Marketing | Tags: ppc

Six steps to growing your business with keyword research

Written on 28 September, 2013 by Karen Lim-Sam

Most people running an online business are aware of keywords and search engines, but are you really using them properly? The free Google AdWords tool and paid toolsets like SEOToolSet and Wordtracker can analyse your keywords and tell you how many people are searching for them every month. Use these... Read more

Categories: General Wholesale, Online Marketing | Tags: google, keywords, ppc, seo

Is SEO better than Pay-Per-Click?

Written on 09 March, 2013 by Uyen Vu

Whether or not SEO (search engine optimisation) trumps PPC (pay-per-click) is a perennial concern for the search marketing industry. SEO offers an organic way of attracting traffic and achieving strong natural search results – factors that bode well for brand visibility and increased sales. However, PPC marketing lets you take... Read more

Categories: Online Marketing | Tags: keywords, marketing, online business, online marketing, ppc

Making sense of online marketing

Written on 01 May, 2012 by Verity Meagher

In search engine marketing, the ultimate goal is increased website visibility in the search results of the three major search engines. How this is accomplished falls into two different categories; search engine optimisation (SEO) and Pay Per Click search engine advertising (PPC or SEA). Both have their own advantages and... Read more

Categories: Online Marketing | Tags: online marketing, ppc, seo, web hosting