6 ways domain names impact SEO and social media

Written on 15 February, 2016 by Verity Meagher

The domain name a business chooses for its website is much more important than you might believe. In fact, domain names can influence a website’s performance in several aspects, from its search engine ranking to its social media impact.  1. Overly generic keyword domains lose value There was a time... Read more

Categories: Domains | Tags: domain names, marketing, online business, online marketing, seo, social media

How do your customers find you?

Written on 18 June, 2014 by Georgia Leaker

Have you ever looked at your website analytics? Not just how many hits you got each day or month, but properly looked at them. Your analytics can tell you a lot about your customers, from how they found you to how often they return to your website. Some of the more advanced... Read more

Categories: General Wholesale, Online Marketing, Social Media | Tags: marketing, online marketing, seo, social media

Why blogs still matter in social media

Written on 20 May, 2014 by Evelyn Elsted

There might be some new competitors in town, but blogging is still a big gun when it comes to social media engagement. The blog’s 15 minutes of fame isn’t over yet and here are a few top incentives for sticking to your posting schedule. Business branding A blog is the... Read more

Categories: Online Marketing, Social Media | Tags: blogging, seo, social media

Video content: A valuable addition to your website

Written on 16 May, 2014 by Evelyn Elsted

As an increasingly watched, shared and valued online medium, video offers some great opportunities for your business. Whether you have useful product information, fun facts about your industry or simply something interesting to say, you can utilise video to boost your website's pulling power. The SEO factor Videos are typically... Read more

Categories: Online Marketing | Tags: content, seo

Six steps to growing your business with keyword research

Written on 28 September, 2013 by Karen Lim-Sam

Most people running an online business are aware of keywords and search engines, but are you really using them properly? The free Google AdWords tool and paid toolsets like SEOToolSet and Wordtracker can analyse your keywords and tell you how many people are searching for them every month. Use these... Read more

Categories: General Wholesale, Online Marketing | Tags: google, keywords, ppc, seo

Taking advantage of comparison shopping engines

Written on 13 March, 2013 by Verity Meagher

If you’re an e-commerce merchant, comparison shopping engines (CSEs) can be a powerful catalyst for clicks, conversions and sales. Sites such as Google Shopping, Getprice and OzBargain can increase competitor visibility and brand recognition while also reaping rewards for SEO – benefits that translate to consumer loyalty and increased customer... Read more

Categories: E-commerce, Online Marketing | Tags: e-commerce, online business, online marketing, seo

Is your ranking suffering from bad links?

Written on 27 December, 2012 by Karen Lim-Sam

In the online world, a high page ranking can be your ticket to greater visibility, search traffic and clicks. Unfortunately, a strong page ranking can be threatened by the presence of illegitimate or broken links. Comment spam, paid links and unsolicited comments from blog networks can damage the integrity of... Read more

Categories: Online Marketing | Tags: online marketing, seo

Beyond Google Penguin

Written on 13 November, 2012 by Uyen Vu

In April this year, the release of Google Penguin changed the course of online search by punishing websites that were over-optimised with a lower search ranking. The algorithm represented the newest phase in the search giant’s move away from clunky, keyword-heavy SEO practices and towards content that is quality, user-friendly... Read more

Categories: Online Marketing | Tags: google, online marketing, seo

404 errors: The case of the invisible pages

Written on 04 September, 2012 by Uyen Vu

Hands up who checks their Webmaster Tools account regularly – keep your hands up if you check your 404 errors. Good. For those who don’t, start checking. Google Webmaster Tools can tell you a lot about your website, how it is being indexed in Google, how people are interacting with... Read more

Categories: General Wholesale, Hosting | Tags: errors, online marketing, seo, webmaster tools

Become the king of your domain

Written on 22 May, 2012 by Karen Lim-Sam

Your virtual location should address the needs of your client base and be positioned to make the most of those relationships. However, too many companies underestimate the importance of a domain name and overlook the impact it can have on long-term business goals. Although the internet may offer your business... Read more

Categories: Domains | Tags: domain names, online marketing, seo