Making sense of online marketing

Written on 01 May, 2012 by Verity Meagher

In search engine marketing, the ultimate goal is increased website visibility in the search results of the three major search engines. How this is accomplished falls into two different categories; search engine optimisation (SEO) and Pay Per Click search engine advertising (PPC or SEA). Both have their own advantages and... Read more

Categories: Online Marketing | Tags: online marketing, ppc, seo, web hosting