Tag:

social media

Convert social media complainers into brand advocates

Written on 01 April, 2015 by Evelyn Elsted

As a business owner, chances are you already have experience dealing with client complaints on social platforms and, hopefully, you've been able to resolve the issue to everyone's satisfaction. But have you ever considered taking a complaining client and transforming their experience into something so positive they can't stop talking about how... Read more

Categories: Social Media | Tags: business, marketing, online business, online marketing, small business, social media

Calculate the ROI of your social media campaigns

Written on 03 March, 2015 by Karen Lim-Sam

In a world that's becoming increasingly connected, few businesses can afford to ignore social media marketing. However, a large number of businesses are failing to invest fully because they find it difficult to see how social connections can directly impact their ROI. Learn a few important lessons about ROI calculation for a variety... Read more

Categories: Social Media | Tags: facebook, online business, online marketing, roi, small business, social media

The future of Google+

Written on 16 February, 2015 by Verity Meagher

Google+ has endured a turbulent ride since its introduction in 2011. Pitting itself against social media giants like Facebook and Twitter, many industry insiders assumed Google had bitten off more than it could chew. And while the platform has survived, it hasn't quite been the revolutionary tool many supporters heralded it would... Read more

Categories: Social Media | Tags: social media

CYOD: Giving your team more choice

Written on 20 January, 2015 by Verity Meagher

By adopting a choose-your-own-device (CYOD) policy, you can give your team the opportunity to transform their everyday work processes. However, before you make the leap, it’s worth considering the impact it will have on security and finance concerns for your business. BYOD vs. CYOD systems Similar to the bring-your-own-device (BYOD) trend, CYOD allows your employees... Read more

Categories: General Wholesale | Tags: business, social media

Your guide to using Twitter Cards

Written on 17 July, 2014 by Evelyn Elsted

If you're looking for a way to maximise the potential of your Twitter campaign, Twitter Cards could be the perfect way to help you generate more leads and drive new purchases. Why use Twitter Cards? Twitter Cards, first introduced in early 2013 and recently updated, are an easy way for... Read more

Categories: Online Marketing, Social Media | Tags: online marketing, social media

How do your customers find you?

Written on 18 June, 2014 by Georgia Leaker

Have you ever looked at your website analytics? Not just how many hits you got each day or month, but properly looked at them. Your analytics can tell you a lot about your customers, from how they found you to how often they return to your website. Some of the more advanced... Read more

Categories: General Wholesale, Online Marketing, Social Media | Tags: marketing, online marketing, seo, social media

Apple makes a move towards becoming the ‘Internet of Things’

Written on 10 June, 2014 by Verity Meagher

Apple has revealed plans to turn the iPhone into a remote control for a variety of smart home appliances – a clear move towards becoming the ‘Internet of Things’ and an indication that it hopes to be at the heart of the home. Speaking at its Worldwide Developers Conference on... Read more

Categories: Online Marketing, Social Media | Tags: social media

Why blogs still matter in social media

Written on 20 May, 2014 by Evelyn Elsted

There might be some new competitors in town, but blogging is still a big gun when it comes to social media engagement. The blog’s 15 minutes of fame isn’t over yet and here are a few top incentives for sticking to your posting schedule. Business branding A blog is the... Read more

Categories: Online Marketing, Social Media | Tags: blogging, seo, social media

How to gain clients from social media (Part 2)

Written on 19 March, 2014 by Georgia Leaker

Last week we showed you how you can gain clients from better utilising social media. This week we take a look at other ways you can better use social media to your advantage and grow your business. Talk to your fans People often vent through social media, especially when they’ve... Read more

Categories: Social Media | Tags: customers, facebook, linkedin, online business, social media, twitter

How to gain clients from social media (Part 1)

Written on 13 March, 2014 by Georgia Leaker

Social media seems to be all we ever talk about now days: what’s cool, what’s not, what you should or shouldn’t be posting on it and should I share that cool new meme? But is your business leveraging social media to its fullest potential? That’s the question you should be... Read more

Categories: General Wholesale, Online Marketing, Social Media | Tags: customers, online business, social media