What you need to know about working with Gen Y

Written on 20 November, 2014 by TPP Wholesale
Categories: General Wholesale, Reseller Guides

Each generation has a different set of experiences, world views and priorities for their work and life. We go over some of the general aspects of Generation Y, those born in the early 1980s to the early 2000s.

Just remember, not every individual is the same, but implementing some simple tips to work better with staff will pay off for the success of your business.


Gen Y is the tech generation – and they are very savvy users. Use this to your advantage to help build your online presence, such as on social media, which can be great for marketing your business. It may also be an opportunity to expand your website capabilities, such as allowing customers to make orders or bookings online, which will free up the time you spend on the phone.


Generation Y value equality in the workplace and like to have their ideas heard – a trait that staff across all generations share. To keep all generations happy, allow them to put forward their ideas to make them feel acknowledged. This could be as simple as seeking their feedback on a new product or service you’re looking to launch or providing feedback on your business strategy.

Doing this may give you some good ideas for the future of your business and provide a completely new take on your business plan.

Work-life balance

Having flexibility in a job and a good work-life balance is extremely important to Generation Y. Flexibility can be as simple as starting and finishing work an hour earlier or being able to work from home occasionally.

Happiness matters more than money

How much you pay Generation Y is important, but what’s more important is the type of job and company culture you offer. Are you a business that people would want to work for? If you implement policies that help encourage job satisfaction, such as a flexibility and rewarding good work, Generation Y will be more likely to stay with your business.

Having a good company culture will not only benefit Generation Y, but it will have positive flow-on effects to the rest of your staff.

While it can be easy to generalise about an entire generation, remember there are always people who don’t fit into that mould that’s a broad, sweeping description of millions of people. However, knowing each generation's traits and how to work with them can help to increase employee retention and create happier staff in the workplace.