Latest Articles

Advanced tips on optimising your website for a shared hosting environment

Written on 21 November, 2016 by Diana Le

Driving decent traffic to your website relies on how well your website is built and optimised. Generally, companies begin their online exposure on a shared hosting environment and while there are basic practices most users can follow to ensure they get the best out of your hosting there are advanced... Read more

Categories: Hosting

The 5 main channels of digital marketing

Written on 07 November, 2016 by James Baylis

With so many platforms to advertise and list your business on, you can get overwhelmed pretty quickly when deciding which avenues are best for your business. In this article, I will discuss the top five digital marketing channels out there today and why you must be on them. 1. Company... Read more

Categories: Online Marketing | Tags: online business, online marketing

How online reviews can impact your SEO

Written on 31 October, 2016 by Ben Pearce

When consumers are looking to spend their money at local businesses, one of the first things they do is research them online. In 2014, 39% of consumers regularly checked online reviews of local businesses: (Source) But far from just coming into play when people are actively searching for reviews, what... Read more

Categories: General Wholesale, Online Marketing

How to optimise your website for a shared hosting environment

Written on 17 October, 2016 by Diana Le

A shared hosting environment tends to be the best choice for most businesses, as they are cost-effective and usually more than sufficient for their needs. While the web host providers are required (and make every effort) to ensure their servers are well maintained and kept up to date with the... Read more

Categories: General Wholesale, Hosting | Tags: online business, web hosting

How to retarget users on Facebook

Written on 26 September, 2016 by Karen Lam

Whenever you create an advert online you can target two types of people: cold users and retargeted users. Cold users – This is someone who appears to have never interacted with your business before (for example, has not visited your website). For example, here XM are serving me an advert... Read more

Categories: General Wholesale | Tags: marketing, online business, social media

5 ways to get more sign-ups to your email newsletter

Written on 12 September, 2016 by James Baylis

We spend hours each day on email - both in our personal lives and our professional lives. Aside from communicating with our friends and our coworkers, email is a powerful tool for businesses. It helps you keep in touch with your customers, win new customers, and warm leads. It's proven... Read more

Categories: General Wholesale, Online Marketing | Tags: content, email, online business, online marketing

Are you making the most of your website traffic?

Written on 05 September, 2016 by Karen Lam

For any business using the Internet to generate sales, targeted website traffic is the most valuable commodity there is to achieve that goal. Facebook and Google both generate billions of dollars each year by selling online traffic to businesses through search engine marketing (SEM). With increased competition online, you must... Read more

Categories: General Wholesale

Why customer lifetime value matters

Written on 29 August, 2016 by James Baylis

Customer lifetime value is one of the most important metrics to identify where your business is now, and more importantly where it will be in the coming years. Knowing your customer lifetime value allows you to better strategise your digital marketing campaigns, as you'll learn who your best customers are... Read more

Categories: General Wholesale

How to identify a phishing email

Written on 15 August, 2016 by Diana Le

Protecting your personal information Unfortunately, when you register a domain name it is common to start receiving unsolicited emails and phone calls. This is because the personal details you are required to submit during the registration process, along with other domain information such as details of nameservers, domain registration and... Read more

Categories: General Wholesale | Tags: security

Top four benefits of new gTLDs

Written on 11 July, 2016 by Diana Le

New gTLDs have caused a bit of a stir over the past two years – are they really beneficial to the appearance of your website? Some believe there is no real advantage to obtaining a new domain extension, considering it merely a new means of revenue generation, and something which... Read more

Categories: Domains, General Wholesale, Online Marketing | Tags: domain names, marketing, new gtlds, online marketing